Upcycl
Upcycl
2024
2024
Waste Not, Create More
Upcycl, a Rotterdam-based circular platform, connects leftover materials to artists, makers, and anyone seeking sustainable resources. We developed their brand identity and website, introducing a character-driven system that embodies their mission—giving materials a second life through creativity. These modular characters explain processes, guide the user, and radiate positivity throughout the digital experience.
Upcycl, a Rotterdam-based circular platform, connects leftover materials to artists, makers, and anyone seeking sustainable resources. We developed their brand identity and website, introducing a character-driven system that embodies their mission—giving materials a second life through creativity. These modular characters explain processes, guide the user, and radiate positivity throughout the digital experience.
Upcycl, a Rotterdam-based circular platform, connects leftover materials to artists, makers, and anyone seeking sustainable resources. We developed their brand identity and website, introducing a character-driven system that embodies their mission—giving materials a second life through creativity. These modular characters explain processes, guide the user, and radiate positivity throughout the digital experience.
Brand Identity
Website Design
Illustrations


The interface is deliberately straightforward, making it easy to navigate donations and requests. But within that clarity lies a touch of play: every motion, color, and illustration works to make circularity feel accessible, exciting, and human. It’s a platform for sustainability, built with joy in mind.
The interface is deliberately straightforward, making it easy to navigate donations and requests. But within that clarity lies a touch of play: every motion, color, and illustration works to make circularity feel accessible, exciting, and human. It’s a platform for sustainability, built with joy in mind.
The interface is deliberately straightforward, making it easy to navigate donations and requests. But within that clarity lies a touch of play: every motion, color, and illustration works to make circularity feel accessible, exciting, and human. It’s a platform for sustainability, built with joy in mind.





















WE ARE
Nicolai has a professional degree in interaction design and shines in web design and UX. Sangmin is a graphic designer who’s always coming up with fresh ideas, with skills spanning visual identity, illustration and animation.
Whenever a project needs extra hands or specialized expertise, we team up with trusted collaborators across Europe and Korea — including highly skilled web developers, 3D artists, and other talented designers.
Contact
New Business :
sanco.stu@gmail.com
Based in :
Copenhagen
Amsterdam
Seoul
Phone :
+45 6046 8887
+31 4588 4359

WE ARE
Nicolai has a professional degree in interaction design and shines in web design and UX. Sangmin is a graphic designer who’s always coming up with fresh ideas, with skills spanning visual identity, illustration and animation.
Whenever a project needs extra hands or specialized expertise, we team up with trusted collaborators across Europe and Korea — including highly skilled web developers, 3D artists, and other talented designers.
Contact
New Business :
sanco.stu@gmail.com
Based in :
Copenhagen
Amsterdam
Seoul
Phone :
+45 6046 8887
+31 4588 4359

WE ARE
Nicolai has a professional degree in interaction design and shines in web design and UX. Sangmin is a graphic designer who’s always coming up with fresh ideas, with skills spanning visual identity, illustration and animation.
Whenever a project needs extra hands or specialized expertise, we team up with trusted collaborators across Europe and Korea — including highly skilled web developers, 3D artists, and other talented designers.
Contact
New Business :
sanco.stu@gmail.com
Based in :
Copenhagen
Amsterdam
Seoul
Phone :
+45 6046 8887
+31 4588 4359