GOogle

GOogle

2025

2025

Google Leaders to Watch,

Shaping Change Together

For Google.orgs biennial Leaders to Watch initiative, we crafted a visual language that celebrates rising changemakers across three core domains. Each leader was represented through a distinct color and formsymbolizing the unique vision they bring to social innovation, advocacy, and technology. These forms are woven together through a central, unifying thread: a circular symbol that evokes connection, continuity, and collective purpose.

Campaign Identity

Website Design

Illustrations

Unlike previous editions, the 2025 identity embraces both clarity and optimism without losing weight or seriousness. The design speaks to the courage and creativity of the featured leadersthose who are not only imagining a better world, but actively building it. It is a tribute to positivity with purpose.

Unlike previous editions, the 2025 identity embraces both clarity and optimism without losing weight or seriousness. The design speaks to the courage and creativity of the featured leadersthose who are not only imagining a better world, but actively building it. It is a tribute to positivity with purpose.

Unlike previous editions, the 2025 identity embraces both clarity and optimism without losing weight or seriousness. The design speaks to the courage and creativity of the featured leadersthose who are not only imagining a better world, but actively building it. It is a tribute to positivity with purpose.

WE ARE

Nicolai has a professional degree in interaction design and shines in web design and UX. Sangmin is a graphic designer whos always coming up with fresh ideas, with skills spanning visual identity, illustration and animation.

Whenever a project needs extra hands or specialized expertise, we team up with trusted collaborators across Europe and Korea including highly skilled web developers, 3D artists, and other talented designers.

Contact

New Business :
sanco.stu@gmail.com

Based in :
Copenhagen
Amsterdam

Seoul

Phone :
+45 6046 8887

+31 4588 4359

SANCO

WE ARE

Nicolai has a professional degree in interaction design and shines in web design and UX. Sangmin is a graphic designer whos always coming up with fresh ideas, with skills spanning visual identity, illustration and animation.

Whenever a project needs extra hands or specialized expertise, we team up with trusted collaborators across Europe and Korea including highly skilled web developers, 3D artists, and other talented designers.

Contact

New Business :
sanco.stu@gmail.com

Based in :
Copenhagen
Amsterdam

Seoul

Phone :
+45 6046 8887

+31 4588 4359

SANCO

WE ARE

Nicolai has a professional degree in interaction design and shines in web design and UX. Sangmin is a graphic designer whos always coming up with fresh ideas, with skills spanning visual identity, illustration and animation.

Whenever a project needs extra hands or specialized expertise, we team up with trusted collaborators across Europe and Korea including highly skilled web developers, 3D artists, and other talented designers.

Contact

New Business :
sanco.stu@gmail.com

Based in :
Copenhagen
Amsterdam

Seoul

Phone :
+45 6046 8887

+31 4588 4359

SANCO