Google Leaders to Watch,
Shaping Change Together
For Google.org’s biennial Leaders to Watch initiative, we crafted a visual language that celebrates rising changemakers across three core domains. Each leader was represented through a distinct color and form—symbolizing the unique vision they bring to social innovation, advocacy, and technology. These forms are woven together through a central, unifying thread: a circular symbol that evokes connection, continuity, and collective purpose.
Campaign Identity
Website Design
Illustrations